CAUTION:
This article is our or the writer's personal opinion and the article is for educational purposes only. our intention is not to harm any individual or corporate reputation. if any objections or contain removal email us at tarkip.com@gmail.com
A non-memorable brand
Tata's "neu" non-memorable brand name is difficult to pronounce. The nue name is sort of but grammatically too confusing. A good brand is most memorable for long-term advertisement. At this point, Tata's new name fail the criteria.
New vs nue word confusion
Nue is the mistake version of the new. It looks similar, It feels Similar and it pronounces Similar also.
The confusion about the two words is increasing.
Mistake spelling of a very common word is not always a good brand.
Similar feels to jio and neu
In Indian market jio is the proper competitor of neu,
And both competitor brands look like same.
It feels like a copy of jio.
Tata neu on match rhyming
Tata neu Ramming is not good. It is not attractive.
Conclusion
Tata needs builds single name only neu. Need high investment in branding. Then it is successful in the long run.