Tea is one of the most beloved beverages in India, enjoyed by people of all ages and locations.
In recent years, a new wave of tea product startups has emerged, driven by a desire to offer consumers a more premium and diverse range of tea options.
Why India is the Perfect Place for Tea Startups
India is home to over one-third of the world's tea-drinking population and has a rich history and culture of tea-making.
The Reason Behind The Success of Tea Startup
Huge Customer Base:
* 1/3 of world tea drinkers live in India.
* Average per personal drinking tea habit 3 times per day.
Variations of Tea With Different Tests:
*In India every state has developed their own flavour of tea by adding some other element(like-long, pudina, other)
*Tea type example-
1. dust tea
2. kadha tea
3. ayurvedic tea
4. milk power mix tea
5. other
Easy to Market and Easy to Sale:
*because of the big market it is easy to sell out from the store.
*it can sale for retail stores or e-commerce marketplace
Durable Product:
*Tea is a durable consumer product and the expiry date of the product is above 1-3 years.
* It can pack on normal packaging.
*it can keep at normal room temperature.
Profit Margin High:
profit margin is double if you manufacture tea.
if you wholesale or trade tea your margin maybe 30%.
New Product Formula:
Original Tea + Add Some Ingredient = New Tea Product
Need to focus on this field while lunching Tea Startup
High-Quality Tea:
After covid, the consumer is going health-conscious and interested in premium and demand high-quality tea.
Innovative Marketing Strategies:
Tea startups are using social media and online platforms to reach a wider audience and build a strong brand presence.
Convenient and On-the-Go Products:
Tea startups are offering customers convenient and easy-to-prepare tea products, such as tea bags, sticks, and sachets.
Focus on Health and Sustainability:
Tea startups are using natural ingredients and innovative production methods to create healthier and more sustainable tea products.
Conclusion
The tea product startup boom in India is a testament to the growing demand for high-quality and innovative tea products. With consumers becoming increasingly interested in healthier and more sustainable tea options, tea startups have a huge opportunity to make their mark in the industry.