The rapid growth of the internet and technology industry has led to many ethical challenges and raised important questions about the role of technology in society. 
As such, it's crucial that companies in this industry act responsibly and adopt ethical standards in order to maintain the trust of their users and customers. 
Here are some key areas where internet and technology companies can improve their ethics:

1. Privacy ethics : 

Internet and technology companies must ensure that they protect the privacy of their users and customers by collecting, storing, and using personal data in a responsible manner.

2. Misinformation ethics : 

Companies must work to combat misinformation and disinformation on their platforms and ensure that users have access to accurate information.

3. Artificial Intelligence (AI) ethics :
 
Companies must ensure that AI algorithms are designed and used in a way that is transparent, fair, and does not discriminate against certain groups of people.

4. Digital inequality ethics : 

Companies must take steps to address digital inequality and ensure that everyone has access to technology and the internet, regardless of their socio-economic status.

5. Responsibility for content  and  18+ content  ethics : 

Companies must take responsibility for the content that appears on their platforms and work to remove harmful and illegal content.

6. Environmental impact ethics :

 Companies must reduce their carbon footprint and work to minimize their impact on the environment, as well as promote environmentally-friendly practices in the industry.