What is a micro oven?

It heats food using microwaves.

Micro Oven is a Western product.

Indian consumer's point of view companies can not create a relevant sense of why people need this product.


Who uses micro oven

1. Single father.

2. Lonely working personal.


Market size

This type of person market size is too small in India.


Demerits

High electric consumption.


Indian conditions

Indian everyday cook 2 times a day.

So they no need to worm yesterday's food.

So then no need to buy this product.


Potential buyers

Indian rich and single fathers and lonely working professionals buy it. 

So the company does not invest in ads because of the low customer base. 


Conclusion

Those who need it buy it.

business runs without ads.