What is Chaabi.ai?


  • Chaabi is a B2B SaaS platform that provides AI-powered vernacular learning for blue-collar workers in India.
  • It uses WhatsApp as the primary platform and supports over 20 native languages.
  • Training content is personalized using voice recordings of colleagues or trainers.
  • The platform features gamification to encourage module completion and optimize the learning cycle.

Founder: Puneet Dhiman, former senior strategic account manager at Google


What Chaabi does:


  • Upskills blue-collar workers through soft skills training and government-mandated compliance training.
  • Offers real-time analytics for companies to track user engagement and training progress.

Technology used:


  • AI for content personalization and language translation.
  • Gamification techniques to incentivize learning.

Market size:


  • Target market: 450 million blue-collar workers in India.

Market gap for new entrants:


  • Large and untapped market with growing demand for upskilling solutions.
  • Opportunity to specialize in specific industries or skill areas.

Revenue model:

  • Monthly subscription based on company size, workflow, and user base.

Key takeaways:


  • Chaabi addresses a critical need for accessible and engaging skill development for India's blue-collar workforce.
  • Its focus on vernacular languages and AI personalization sets it apart from competitors.
  • The large market size and growing demand indicate strong potential for future growth.

Additional notes:


  • Chaabi aims to upskill one million individuals by 2026.
  • They are currently focusing on the logistics and delivery sector but plan to expand into other industries.
  • They are collaborating with government departments to determine the most suitable model and focus areas.