Link it, Forget it'- Credit Cards with UPI RuPay new ads

NPCI has launched the 'RuPay - Link it, Forget it' campaign during IPL 2024 to promote the integration of RuPay Credit Cards with UPI.

the ads featuring Shankar Mahadevan ,he suggests that linking your RuPay Credit Card to UPI eliminates the need to carry a physical wallet.

The campaign aims to raise awareness about convenience and security of making payments solely with a mobile phone by linking RuPay Credit Cards to UPI apps like BHIM.

NPCI hopes this will transform payment behavior and enhance digital payment accessibility.