Global MarketingTech Companies Overview
Sector Definition:
MarketingTech encompasses technology-driven digital marketing management and optimization solutions, offered as SaaS or on-premise platforms. These tools assist brands in engaging with prospects and clients effectively.
Last Updated: January 29, 2025
Key Insights:
Total Companies: 46,746
Funded Companies: 8,271 (including 3,819 with Series A funding)
Unicorns Created: 57
Top Countries by Company Count:
United States (16,136 companies)
India (4,163 companies)
United Kingdom (3,626 companies)
2025 New Companies: 6
Average Annual New Companies (Last 10 Years): 2,854
Top Universities for Founders: Stanford University, Harvard University, and University of California (Berkeley)
Top Marketing Tech Companies
1. HubSpot
Overview:
HubSpot is a cloud-based CRM platform designed for enterprises. It offers an integrated suite of tools for marketing automation, content management, campaign management, and CRM. The platform supports lead capture, SEO optimization, website creation, and AI-driven content generation. It also integrates with existing CRMs and platforms like Facebook.
Key Facts:
Founded: 2005
Location: Cambridge, United States
Stage: Public
Total Funding: $101M
Investors: Cross Creek, Matrix, and 22 others
Latest Funding: Post-IPO, June 2, 2020, $400M
Competitors Rank: 2 of 3,414
2. Constant Contact
Overview:
Constant Contact provides email marketing, social media marketing, online surveys, event marketing, and digital storefront tools. It primarily serves small businesses, nonprofits, and membership associations. Its Toolkit platform integrates multi-channel marketing options, including email, social, mobile, and web.
Key Facts:
Founded: 1998
Location: Waltham, United States
Stage: Acquired
Total Funding: $37M
Investors: Hudson Ventures, Saturn Partners, and 14 others
Latest Funding: Post-IPO, February 10, 2021, $400M
Competitors Rank: 2 of 1,703
3. Foursquare
Overview:
Foursquare is a location data and technology platform that helps businesses connect digital media to physical locations. It offers location-based insights, customer behavior analysis, and personalized recommendations using user-generated data and algorithmic analysis.
Key Facts:
Founded: 2009
Location: New York City, United States
Stage: Series G
Total Funding: $444M
Investors: a16z, Union Square Ventures, and 23 others
Latest Funding: Series G, May 31, 2019, $150M
Competitors Rank: 1 of 349
4. Adobe
Overview:
Adobe provides cloud-based marketing and creative management solutions powered by AI. Its tools enable ad production, content creation, and optimization across various formats, including images, videos, graphics, and PDFs. The platform also offers DSP, search marketing management, product analytics, and customer journey analytics.
Key Facts:
Founded: 1982
Location: San Jose, United States
Stage: Public
Investors: Apple, Fisher Investments, and 12 others
Latest Funding: Series A, June 1, 1985
Competitors Rank: 3 of 3,172
5. ZoomInfo
Overview:
ZoomInfo is a SaaS-based contact database and sales conversation intelligence platform. It helps sales teams connect with the right prospects by analyzing customer interactions across calls, meetings, and emails.
Key Facts:
Founded: 2000
Location: Vancouver, United States
Stage: Public
Total Funding: $32M
Investors: Venrock, Vulcan Capital, and 7 others
Latest Funding: PE, June 1, 2014, $25M
Competitors Rank: 1 of 938
6. Salesforce Marketing Cloud
Overview:
Salesforce Marketing Cloud is a comprehensive digital marketing platform that enables businesses to create personalized customer journeys across email, mobile, social media, and web. It offers tools for email marketing, customer segmentation, analytics, and campaign management, all integrated with Salesforce's CRM ecosystem.
Key Facts:
Founded: 1999 (Salesforce), Marketing Cloud acquired in 2013
Location: San Francisco, United States
Stage: Public
Total Funding: Part of Salesforce (NYSE: CRM)
Investors: Salesforce Ventures, Sequoia Capital, and others
Latest Funding: N/A (Publicly traded)
Competitors Rank: 1 of 3,414
7. Mailchimp
Overview:
Mailchimp is an all-in-one marketing platform specializing in email marketing, automation, and customer engagement. It provides tools for creating campaigns, managing audiences, and analyzing performance. The platform also supports e-commerce integration and AI-driven recommendations.
Key Facts:
Founded: 2001
Location: Atlanta, United States
Stage: Acquired (by Intuit in 2021)
Total Funding: $12M (prior to acquisition)
Investors: Insight Partners, Montreux Equity Partners
Latest Funding: Series A, 2007
Competitors Rank: 3 of 1,703
8. SEMrush
Overview:
SEMrush is a SaaS platform for online visibility management and content marketing. It offers tools for SEO, PPC, social media, content marketing, and competitive research. The platform helps businesses optimize their digital marketing strategies and track performance metrics.
Key Facts:
Founded: 2008
Location: Boston, United States
Stage: Public
Total Funding: $40M
Investors: Greycroft, Siguler Guff, and others
Latest Funding: Series A, 2014
Competitors Rank: 1 of 1,200
9. Hootsuite
Overview:
Hootsuite is a social media management platform that allows businesses to schedule posts, monitor engagement, and analyze performance across multiple social networks. It also offers team collaboration tools and integrations with other marketing platforms.
Key Facts:
Founded: 2008
Location: Vancouver, Canada
Stage: Private
Total Funding: $250M
Investors: Accel, OMERS Ventures, and others
Latest Funding: Series D, 2019
Competitors Rank: 2 of 1,500
10. Sprinklr
Overview:
Sprinklr is a unified customer experience management (CXM) platform that helps brands manage their presence across social media, messaging, email, and other digital channels. It offers tools for social listening, engagement, advertising, and analytics.
Key Facts:
Founded: 2009
Location: New York City, United States
Stage: Public
Total Funding: $400M
Investors: Temasek, Hellman & Friedman, and others
Latest Funding: Series F, 2021
Competitors Rank: 1 of 2,000