LONDON, July 8, 2025Amazon Prime Day officially kicks off today in the UK, running from July 8 to July 11, offering shoppers deep discounts across a wide range of products.

The annual sales event, exclusive to Amazon Prime members, features deals across categories including tech, home, beauty, and appliances. Some of the most notable offers include up to 49% off popular items, such as Ninja air fryers, smart home devices, and branded electronics.

Free Trials for New Users

Non-Prime customers can take advantage of the event by signing up for a 30-day free trial of Amazon Prime, which includes access to the sale, as well as other benefits like free next-day delivery and Prime Video streaming.

Key Highlights:

  • 🛍️ Event runs July 8–11, 2025

  • 🎯 Discounts of up to 49% on select items

  • 🔧 Best deals seen on kitchen appliances, headphones, smart watches, and Amazon devices

  • 📦 Free delivery and early access for Prime members

  • 🚀 New customers eligible for free trial sign-up

Shoppers are encouraged to check early and often, as many Lightning Deals are time-limited or available in limited quantities.

Amazon Prime Day has become one of the retailer’s biggest shopping events of the year in the UK, often rivaling Black Friday in total sales volume.